Weber Shandwick reached out to me to create photography and cinemagraphs for the rebranding of Net 10 Wireless. In our discussions we decided that the look should inspire viewer while still maintaining authenticity and that all content would produced specifically for Net 10's social channels. To do this ever scene was created using as little post production as possible. While we could have produced everything in studio, doing so would have added major expense to the budget while not getting us the authentic look we were going after. Creating my look in camera is what I learned to do years ago shooting film and I apply that discipline to my work in the digital age.